Access Type: Analytics - Viewer
The AB Tests dashboard in Didomi CMP analytics enables your organization to view how your configured AB tests are performing against a control. In this article, we will provide a brief overview of the data and visualizations found in the AB Tests dashboard.
- AB Tests dashboard filters
- AB Test dashboard data and visualizations
To start, click Analytics on the left-hand panel and select the AB Tests card on the subsequent page.
AB Tests dashboard filters
The following filters are available for the AB Tests dashboard:
- Date aggregation
- Date
- Apikey
- Device type
- Device OS
- Platform
- Domain(s)/ App(s) (Include)
- Experiment Id
Click here for more information on each available filter.
AB Test dashboard data and visualizations
The following tables and visualizations are available for the Exploration dashboard:
Review the Didomi CMP metric glossary for more information on metrics found in the dashboards.
| Table/Visualization | Description |
| Live experiments | Lists all active experiments by Experiment Id |
| First experiement date | The start of the earliest experiment that is included within the periodization |
| Last experiment date | The start of the latest experiment that is included within the periodization |
| Domains/MobileApps | Count of domains and mobile apps with experiments |
| Domains | List of domains that have experiments |
| Details by domains | View CMP consent scope metrics such as total choices, consent rate, opt-in rate for each domain/mobile app broken down by test and control group |
| Total choices | Total number of consent choices made by end-user. It covers opt-in and opt out choices. |
| Control - Consent Rate | Percentage of opt-ins among the choices made by end-users in the control group when the end-user made a choice in the consent notice |
| Test - Consent Rate | Percentage of opt-ins among the choices made by end-users in the test group when the end-user made a choice in the consent notice. |
| Consent Rate Lift | Calculates the percentage change in the consent rate between your configured test and control |
| Consent Rate - Control vs Test group |
Represents trend of consent rate for control and test group, respectively, in the configured periodization Note: Intervals on the line graph will be based on your selected date aggregation. |
| Total Choices - Control vs Test group |
Represents trend of total choices for control and test group, respectively, in the configured periodization Note: Intervals on the line graph will be based on your selected date aggregation. |
| Notices Displayed | Total number of notices displayed across control and test group |
| Control - Opt-out Rate | Percentage of end-users within the control group who rejects consent for all purposes and vendors |
| Test - Opt-in Rate | Percentage of end-users in the test group who accepts at least one purpose and one vendor when the consent notice was displayed. |
| Opt-in Rate Lift | Calculates the percentage change in the opt-in rate between your configured test and control |
| Opt-in Rate - Control vs Test group |
Represents trend of opt-in rate for control and test group, respectively, in the configured periodization Note: Intervals on the line graph will be based on your selected date aggregation. |
| Total Notices - Control vs Test group |
Represents trend of total choices for control and test group, respectively, in the configured periodization Note: Intervals on the line graph will be based on your selected date aggregation. |
| All data | View all available data regarding the control and test group for each domain/mobile app |