---
title: AB Tests dashboard
description: "Access Type: Analytics - Viewer The AB Tests dashboard in Didomi CMP analytics enables your organization to view how your configured AB tests are performing against a control. In this article, we will"
---

[Skip to content](https://support.didomi.io/ab-tests-dashboard#main-content)

English

Show submenu for translations

[Customer portal](https://support.didomi.io/tickets-view)

![Didomi SAS](https://support.didomi.io/hs-fs/hubfs/Didomi-tail-name.png?width=182&height=34&name=Didomi-tail-name.png)

Open main navigation

Close main navigation

- English
  
  Show submenu for translations
- [Customer portal](https://support.didomi.io/tickets-view)
- Go to didomi.io

 Go to didomi.io

 Our documentation has moved to docs.didomi.io. Please update any bookmarks.

- There are no suggestions because the search field is empty.

1. [Help Center](https://support.didomi.io/)
2. [Analytics](https://support.didomi.io/analytics)
3. [Consent Management Platform (CMP) Analytics](https://support.didomi.io/analytics#consent-management-platform-cmp-analytics)

# AB Tests dashboard

**Access Type**: Analytics - Viewer

The AB Tests dashboard in Didomi CMP analytics enables your organization to view how your configured AB tests are performing against a control. In this article, we will provide a brief overview of the data and visualizations found in the AB Tests dashboard.

- AB Tests dashboard filters
- AB Test dashboard data and visualizations

To start, click **Analytics** on the left-hand panel and select the **AB Tests** card on the subsequent page.

![](https://docs.didomi.io/moIvfcA7NSpjmwGZ7dzv/~gitbook/image?url=https%3A%2F%2F1825037175-files.gitbook.io%2F%7E%2Ffiles%2Fv0%2Fb%2Fgitbook-x-prod.appspot.com%2Fo%2Fspaces%252FNDxbAdc00ce6bH5u1urh%252Fuploads%252Fe5H63xnN204skUwPSOBJ%252FScreenshot%25202025-11-12%2520at%252010.43.15%25E2%2580%25AFAM.png%3Falt%3Dmedia%26token%3D464b10ea-bbdc-4df5-b89e-6e3fac71bf5e&width=768&dpr=4&quality=100&sign=97f3618c&sv=2)

### AB Tests dashboard filters

The following filters are available for the AB Tests dashboard:

- Date aggregation
- Date
- Apikey
- Device type
- Device OS
- Platform
- Domain(s)/ App(s) (Include)
- Experiment Id

[Click here](https://support.didomi.io/filters-in-the-analytics-section) for more information on each available filter. 

### AB Test dashboard data and visualizations

The following tables and visualizations are available for the Exploration dashboard:

Review the Didomi [CMP metric glossary](https://support.didomi.io/metrics-in-the-analytics-section) for more information on metrics found in the dashboards.

| **Table/Visualization** | **Description** |
| --- | --- |
| Live experiments | Lists all active experiments by Experiment Id |
| First experiement date | The start of the earliest experiment that is included within the periodization |
| Last experiment date | The start of the latest experiment that is included within the periodization |
| Domains/MobileApps | Count of domains and mobile apps with experiments |
| Domains | List of domains that have experiments |
| Details by domains | View CMP consent scope metrics such as total choices, consent rate, opt-in rate for each domain/mobile app broken down by test and control group |
| Total choices | Total number of consent choices made by end-user. It covers opt-in and opt out choices. |
| Control - Consent Rate | Percentage of opt-ins among the choices made by end-users in the control group when the end-user made a choice in the consent notice |
| Test - Consent Rate | Percentage of opt-ins among the choices made by end-users in the test group when the end-user made a choice in the consent notice.  |
| Consent Rate Lift | Calculates the percentage change in the consent rate between your configured test and control |
| Consent Rate - Control vs Test group | Represents trend of consent rate for control and test group, respectively, in the configured periodization **Note**: Intervals on the line graph will be based on your selected date aggregation. |
| Total Choices - Control vs Test group | Represents trend of total choices for control and test group, respectively, in the configured periodization **Note**: Intervals on the line graph will be based on your selected date aggregation. |
| Notices Displayed | Total number of notices displayed across control and test group |
| Control - Opt-out Rate | Percentage of end-users within the control group who rejects consent for all purposes and vendors |
| Test - Opt-in Rate | Percentage of end-users in the test group who accepts at least one purpose and one vendor when the consent notice was displayed. |
| Opt-in Rate Lift | Calculates the percentage change in the opt-in rate between your configured test and control |
| Opt-in Rate - Control vs Test group | Represents trend of opt-in rate for control and test group, respectively, in the configured periodization **Note**: Intervals on the line graph will be based on your selected date aggregation.  |
| Total Notices - Control vs Test group | Represents trend of total choices for control and test group, respectively, in the configured periodization **Note**: Intervals on the line graph will be based on your selected date aggregation. |
| All data | View all available data regarding the control and test group for each domain/mobile app |

 

- [Consent notice creation](https://support.didomi.io/consent-notice-creation#main-content)

    - [Basics](https://support.didomi.io/consent-notice-creation#basics)
    - [Consent notice per device](https://support.didomi.io/consent-notice-creation#consent-notice-per-device)
    - [Manage Vendors and Purposes](https://support.didomi.io/consent-notice-creation#manage-vendors-and-purposes)
    - [Customization](https://support.didomi.io/consent-notice-creation#customization)
    - [Multi-regulations](https://support.didomi.io/consent-notice-creation#multi-regulations)
    - [Frameworks](https://support.didomi.io/consent-notice-creation#frameworks)
    - [Integrations](https://support.didomi.io/consent-notice-creation#integrations)
    - [Console migration](https://support.didomi.io/consent-notice-creation#console-migration)
    - [IAB GPP Framework](https://support.didomi.io/consent-notice-creation#iab-gpp-framework)
    - [Accessibility](https://support.didomi.io/consent-notice-creation#accessibility)
- [Compliance report](https://support.didomi.io/compliance-report#main-content)

    - [CMP Vendor Sync](https://support.didomi.io/compliance-report#cmp-vendor-sync)
    - [Advanced Compliance Monitoring](https://support.didomi.io/compliance-report#advanced-compliance-monitoring)
- [Preference Management Platform](https://support.didomi.io/preference-management-platform#main-content)

    - [Configuration Tree](https://support.didomi.io/preference-management-platform#configuration-tree)
    - [Widget](https://support.didomi.io/preference-management-platform#widget)
    - [Deployment](https://support.didomi.io/preference-management-platform#deployment)
- [Google integrations](https://support.didomi.io/google-integrations)
- [Privacy Request](https://support.didomi.io/privacy-request#main-content)

    - [User Requests](https://support.didomi.io/privacy-request#user-requests)
    - [Widgets](https://support.didomi.io/privacy-request#widgets)
- [IAB TCF](https://support.didomi.io/iab-tcf#main-content)

    - [Google & TCF](https://support.didomi.io/iab-tcf#google-tcf)
    - [TCFv2 Presentation](https://support.didomi.io/iab-tcf#tcfv2-presentation)
    - [TCF v2.2](https://support.didomi.io/iab-tcf#tcf-v2-2)
- [Analytics](https://support.didomi.io/analytics#main-content)

    - [Consent Management Platform (CMP) Analytics](https://support.didomi.io/analytics#consent-management-platform-cmp-analytics)
    - [Preference Management Platform (PMP) Analytics](https://support.didomi.io/analytics#preference-management-platform-pmp-analytics)
    - [ACM (Advance Compliance Monitoring)](https://support.didomi.io/analytics#acm-advance-compliance-monitoring)
- [Integrations](https://support.didomi.io/integrations#main-content)

    - [AB testing](https://support.didomi.io/integrations#ab-testing)
    - [Paywalls](https://support.didomi.io/integrations#paywalls)
    - [CMS](https://support.didomi.io/integrations#cms)
    - [Generic integrations](https://support.didomi.io/integrations#generic-integrations)
    - [Marketing automation](https://support.didomi.io/integrations#marketing-automation)
    - [Customer Data Platform (CDP)](https://support.didomi.io/integrations#customer-data-platform-cdp)
    - [CRM](https://support.didomi.io/integrations#crm)
- [Lexicon](https://support.didomi.io/lexicon)
- [Legal Requirements](https://support.didomi.io/legal-requirements#main-content)

    - [Didomi SDK compliance](https://support.didomi.io/legal-requirements#didomi-sdk-compliance)
- [Privacy Center and Data Processing](https://support.didomi.io/privacy-center-and-data-processing)
- [FAQ](https://support.didomi.io/faq#main-content)

    - [CMP / Managing tags](https://support.didomi.io/faq#cmp-managing-tags)
    - [CMP / Data Privacy for publishers](https://support.didomi.io/faq#cmp-data-privacy-for-publishers)
    - [CMP / Implementing a consent notice](https://support.didomi.io/faq#cmp-implementing-a-consent-notice)
    - [Debugging](https://support.didomi.io/faq#debugging)
    - [CMP / CPRA](https://support.didomi.io/faq#cmp-cpra)
    - [CMP / Analytics](https://support.didomi.io/faq#cmp-analytics)
    - [PMP](https://support.didomi.io/faq#pmp)
    - [Share consent](https://support.didomi.io/faq#share-consent)
    - [Customization](https://support.didomi.io/faq#customization)
    - [Cookies](https://support.didomi.io/faq#cookies)
    - [IAB](https://support.didomi.io/faq#iab)
- [Versions & Proofs](https://support.didomi.io/versions-proofs)
- [Login & Security](https://support.didomi.io/login-security#main-content)

    - [SSO](https://support.didomi.io/login-security#sso)
    - [Users, Teams and Permissions](https://support.didomi.io/login-security#users-teams-and-permissions)
- [Privacy Hub widget](https://support.didomi.io/privacy-hub-widget)
- [Consent Notices (old flow)](https://support.didomi.io/consent-notices-old-flow)
- [Consent Notices (NEW FLOW)](https://support.didomi.io/consent-notices-new-flow)
- [Customer Portal - Tickets](https://support.didomi.io/customer-portal-tickets)
- [Organization settings](https://support.didomi.io/organization-settings)
- [SDK version control](https://support.didomi.io/sdk-version-control)

Didomi, verb in ancient greek (δ‌‌ιδο‌μι): consent.

Copyright © 2026, Didomi SAS

Cookies