📅 The CNIL published its new cookie guidelines in October 2020, with a deadline for compliance set at the end of March 2021. All players collecting user data through cookies on their sites are concerned and must comply within the next few months. What is your action plan? Find out what the most noticeable changes are, and what configurations need to be made in the Didomi console in order to implement these changes smoothly, before the deadline.
What are the most important changes?
The CNIL has published its new guidelines, but what does this mean for your company?
⚠️ Scrolling and click navigation are no longer valid modes of consent
Consent must consist of a clear positive action on the part of the user, and the CNIL does not consider scrolling or click navigation as valid modes of consent. It is therefore no longer permitted to refer users to the Privacy Policy or to use wording such as "by continuing to browse, you accept that we use your personal data" (consent by scrolling).
How do I stop using these methods of consent in my banner?
You can very easily deactivate these options directly within the Didomi interface:
- Go to the console.
- Edit your banner.
- Go to the Behavior step.
- To deactivate the scroll, uncheck the following box:
- To disable consent by click navigation, uncheck the following box:
⚠️ The CNIL proposes that the validity period of the consent to the deposit of cookies be changed from 13 to 6 months.
Another notable change is the length of time the user's choice of cookies is retained. Previously, it was thirteen months, but now the CNIL leaves more freedom to publishers, suggesting a duration of 6 months, but without imposing it. However, you must be able to justify your choice if you wish to set the valid period of consent above six months.
How do I configure the cookie consent lifetime in the Didomi console?
At the moment, Didomi automatically sets the validity period of the consent at 13 months. Within a few weeks, Didomi will offer you the option to configure this period yourselves directly in the console.
⚠️ The possibility for the user to globally refuse the deposit of cookies is mandatory on the first level of your banner.
Perhaps the most noticeable visual change is that there must be perfect symmetry between the "accept" and " refuse" buttons on your cookie banner. This means that BOTH must appear on the front page of your banner. Indeed, it must be as simple for the user to accept as it is for the user to refuse the deposit of trackers.
How do I add the "Refuse" button in the Didomi console?
To add a button allowing the user to refuse cookies, simply follow this guide. Didomi offers other options such as the addition of a "Continue without accepting" link allowing to refuse the cookies in the first layer instead of the “Decline” buttons.
✍️ You can change the text that is displayed on the disagree button using the configuration key "notice.content.deny". 📰 This process is explained further in our documentation.
What are the benefits of being compliant to these new guidelines?
This will give you time to adapt your CMP to your needs
Take the time to think about the user experience and configure your CMP according to your needs. It will be important to determine in general terms the customer experience you want to give your users (pop-in format, low banner...) as this will affect your consent rates, and the trust visitors will place in your company.
Compliance is an opportunity to gain user trust
Compliance is more than just a legal obligation, it is also an opportunity to gain the trust of users and prove that you value their rights.
So, these are the three main reasons why we recommend that you comply as soon as possible.
Didomi's action plan
🔎 At Didomi, we work hard to ensure that our clients can achieve CNIL compliance quickly and easily. We have taken into account all the CNIL recommendations and adapted our solution accordingly.
We will soon be in touch with a detailed road map including all future developments.