How to choose between a preference center and a widget?

 

Def: A Single purpose widget is a single question to embed on your website.

Def: A Multi purpose widget is one, several or all purposes and preferences to embed on your website.

Def: A Preference Center is a widget including the entire Configuration Tree, accessible through an URL.

 

A customer might choose a preference center format if they need a comprehensive, customizable solution that provides a centralized interface for managing detailed user preferences and offers advanced analytics. On the other hand, they might choose a widget format if they are looking for an easy-to-integrate, quick-setup option that can be embedded within existing pages for more seamless user interactions.