What is IAB GPP Framework

IAB’s Global Privacy Platform (GPP) is a comprehensive framework designed to address the complex challenges surrounding data privacy and protection on a global scale. It serves as a unified approach to managing privacy-related issues in an increasingly interconnected digital world.

The GPP currently supports the following privacy strings:

• the IAB Europe TCF,
• the IAB Canada TCF, (Currently not supported in the Didomi CMP)
• the MSPA’s US National string,
• US states-specific privacy strings for California, Virginia, Utah, Colorado, and Connecticut

- Enable GPP Integration in Didomi Console

- Configure GPP fields based on consent (in notice and vendor list)

- GPP and the IAB Multi-State Privacy Agreement (MSPA)