---
title: How are Pageviews counted?
description: Can we determine the total number of website visitors from the number of Pageviews?
---

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# How are Pageviews counted?

## Can we determine the total number of website visitors from the number of Pageviews?

 

A pageview is counted each time a new webpage is loaded. Pageviews are sampled. 

Pageviews alone do not directly indicate the total number of unique visitors since a single visitor can generate multiple pageviews by visiting different pages or the same page multiple times.

 

To estimate the number of unique visitors, Didomi uses a metric called Monthly Unique Visitors (MUVs). MUVs are calculated based on user IDs (uuid) and the sampling rate of pageview or app session events. This provides an approximation of the monthly volume of visitors generated by an account.

 

For more information, please visit our Help Center on this Topic about MUV :https://support.didomi.io/understand-your-monthly-unique-visitors-muvs 

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