What is Interactive Advertising Bureau TCF?
📕 The IAB Transparency and Consent Framework (TCF) is a solution built by IAB members to establish standards in the advertising industry. The main goal of the TCF is to help all parties in the digital advertising chain ensure that they comply with the EU’s GDPR and ePrivacy Directive when processing personal data or accessing and/or storing information on a user’s device, such as cookies, advertising identifiers, device identifiers, and other tracking technologies. It indicates to the users which data are collected and how the website and its partners will use them. It also gives everyone a common language to simplify communication with users.
Vendors List - IAB Europe
Standard list: Vendors List – IAB Europe
JSON formatted list: https://vendor-list.consensu.org/v2/vendor-list.json
Our IAB TCF integration - What are the advantages?
🔎 Our TCF integration enables you to share automatically user consent status to all the IAB vendors you have selected in the console. If you need to disable this function, here is a guide to help you.
IAB TCF ensure compliance with the GDPR and the ePrivacy guidelines that set standards to collect consent, especially for ad tech providers.
It also gives everyone a common language to simplify communication with users.
IAB TCF requirements
Using our IAB TCF integration requires to display a standard text on your banner.
Didomi provides you a standard text that has already been validated by the IAB.
Our standard text complies with the guideliness specified here.
You can read more about the options for Standard Text at Didomi in this article.