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Authentication funnel analytics dashboard

Access Type: Analytics - Viewer
Premium Feature: Preference Management Platform

The Authentication funnel analytics dashboard in Didomi PMP analytics enables your organization to view performance indicators about how end-users are progression through the authentication process to preference selection. In this article, we will provide a brief overview of the data and visualizations found in the Authentication funnel analytics dashboard.

  • Authentication funnel analytics dashboard filters
  • Authentication funnel analytics dashboard data and visualizations

The Authentication funnel analytics dashboard does not provide insights into the actual purposes and preferences selected by end-users.

To start, click Analytics on the left-hand panel and select the Preference Management Platform tab.

Click the Authentication funnel analytics card on the subsequent page.

Authentication funnel analytics dashboard filters

The following filters are available for the Authentication funnel analytics dashboard:

  • Date
  • Apikey
  • Country
  • Device Type
  • Device Os
  • Domain(s)/ App(s) (Include)
  • Domain(s)/ App(s) (Exclude)

Click here for more information on each available filter.

Authentication funnel analytics dashboard data and visualizations

The following tables and visualizations are available for the Authentication funnel analytics dashboard:

Review the Didomi PMP metric glossary for more information on metrics found in the dashboards.

Table/Visualization Description
Funnel event distribution Total number of times each step in the funnel (e.g. Auth asked, Auth sent, Choice Asked, etc...) was triggered in the configured periodization
PMP funnel performance Overall authentication rate (e.g. Auth Bounce Rate, Response Rate, etc...) across all preferences widgets in the configured periodization
Funnel step volume per day View number of times each funnel step (e.g. Auth asked, Auth sent, Choice Asked, etc...) was triggered for each day in the configured periodization
Funnel performance indicator per day View funnel rate metrics for each day in the configured periodization 
Preference choices distribution per widget View total number of end-user preference submissions per widget in the configured periodization 
Funnel performance by widget View funnel volume and funnel rate metrics per preferences widget in the configured periodization 
Preference choices distribution per device View total number of end-user preference submissions per device in the configured periodization 
Funnel performance per device type View funnel volume and funnel rate metrics per device in the configured periodization