🔎 Didomi collects events through the PMP SDKs deployed on your properties. These events provide aggregated analytics on Didomi Console.
📊 The Analytics section is available from the left menu of the Console. The section provides a series of graphs and tables. You can also find a section dedicated to the PMP's dashboards.
- PMP dashboards are updated on a daily basis. You can read this article to learn more about dashboard updates.
| 📊 Metric Name | 📕 Description | ✍️ Formula (based on events) |
| Authentication requested | Number of authentication requests displayed. | sum of the auth.asked |
| Authentication sent | Number of authentication requests answered. | sum of the auth.sent |
| Authentication bounces | Number of authentication requests not answered. | sum(auth.asked) - sum(auth.sent) |
| Authentication bounce rate | Ratio of authentication requests not answered over all the requests displayed. | (auth.asked - auth.sent)/auth.asked |
| Authentication response rate | Ratio of authentication requests answered over all the requests displayed. | auth.sent / auth.asked |
| Widgets displayed | Number of widgets displayed. A widget is considered as displayed only after the user authentication/identification. | sum of the consent.asked |
| Authentication completion rate | Ratio of widget displayed over all the volume of authentication sent. | consent.asked / auth.sent |
| Widgets completed | Number of consent given sent. In other words, the amount of widgets completed and validated. | sum of the consent.given |
| Widget bounces | Number of widgets displayed but not answered. | consent.asked - consent.given |
| Purpose selected | Number of times a purpose is selected in preference choices. Button "Yes" checked. | consent.given |
| Purpose selection rate | Ratio of purposes selected over the total number of times the widget has been answered. | consent.given of the purpose / total consent.given of the widget |
| Purpose rejected | Number of times a purpose rejected in preference choices. Button "No" checked. | consent.given |
| Purpose rejection rate | Ratio of purposes rejected over the total number of times the widget has been answered. | consent.given of the purpose / total consent.given of the widget |
| Purpose ignored | Number of times a purpose has no value checked in preference choices. | consent.given |
| Purpose no response rate | Ratio of purposes without value checked over the total number of times the widget has been answered. | consent.given of the purpose / total consent.given of the widget |
| Preference selected | Number of times a preference selected in a consent given. | consent.given (at any position) |
| First parent selection | Number of times a preference selected through propagation as a first parent. | count consent.given in first parent |
| Second parent selection | Number of times a preference selected through propagation as a second parent. | count consent.given in second parent |
| Direct selection | Number of times a preference selected directly. | count consent.given direct selection |
| Active users (pref.choice-based) | Number of distinct user IDs (organization_user_id) who have given a preference choice. | count distinct user IDs (organization_user_id |
| New preferences | Number of consents given with no previous consent attached. | count consent.given with no previous consent |
| Updated preferences | Number of consents given with a previous consent attached. The number of opt-ups and opt-downs is equal to the number of updated preferences. | count consent.given with a previous consent |
| Widget completion rate | Ratio between the number of widget answered (consents given) over the number of widget displayed (consent.asked). | consent.asked / consent.given |
| Widget bounce rate | Ratio of the widgets not answered (consent given) over the widget displayed. | (consent.asked - consent.given) / consent.asked |
| Preference selection Rate | Ratio of preference selected over the total number of times the widget has been answered. | consent.given with preference selected / total consent.given of the widget |
| Preference value selection Rate | Ratio of preference value selected over the total number of times the widget has been answered. |
consent.given with preference value selected / total consent.given of the widget
|
| New preference rate | Ratio of the number of new consents over the total consents given. | new preferences / consent.given |
| Updated preference rate | Ratio of the number of updated consents over the total consents given. | updated preferences / consent.given |
Purpose and preference selection
Purposes
- If a purpose has the button No selected or choices are empty, the purpose is considered as not selected. The only way for a purpose to be considered has selected is to select Yes.
Preference
- The preference “Frequency” will be considered as selected as well as the preference value “Daily”.
- The preference values “Weekly” and “Monthly” won’t be considered as selected.
Understand preferences
Anatomy of preferences
Preference
👉 In this example we have three preferences: “Clothing”, “Clothing items” and “Frequency”.
Preference value
👉 In the example the “Frequency” preference has three values: “daily”, “weekly” and “monthly”. One of them is selected, (selected preference value): “daily”.
Embedded preferences and full preference value
👉 “Frequency” preference is embedded into “Clothing Items” preference and “Clothing Items” is embedded into “Clothing” preference.
Full preference value string
👉 The full preference value is the complete chain of preferences selection.
Clothing: Football > Clothing Items: Shoes > Frequency: Daily. In this example, even if only the value Daily is selected, this value is selected in the context of embedded preferences. Therefore, we will consider Football and Shoes as selected values.
