CMP Traffic scope - Metrics and indicators

Everything you need to know about CMP traffic metrics and performance indicators.

Traffic metrics

Pageviews (web & AMP)

A pageview is counted each time a web page is loaded (and therefore,) the CMP web SDK is loaded. 

  • Opt-in pageviews
  • Opt-out pageviews
  • No-choice pageviews
  • Pageviews without consent = Opt-out pageviews + No-choice pageviews

Pageviews are sampled. Please refer to the Events and sampling section of the documentation to know more about the sampling method.

App sessions (CTV & native app)

A session is counted each time a user launches the application and the SDK is loaded.

  • Opt-in app sessions
  • Opt-out app sessions
  • No-choice app sessions
  • App sessions without consent = Opt-out app sessions + No-choice app sessions

App sessions are sampled. Please refer to the Events and sampling section of the documentation to learn more about the sampling method.


 

Traffic Performance Indicators

Pageview opt-in rate

The Pageview Opt-in Rate measures the percentage of the pageviews on your website with consent (at least one purpose by the user) over the total volume of pageviews.

Pageviews are sampled. Please refer to the Events and sampling section of the documentation to learn more about the sampling method.

Pageview opt-in rate = pageviews with consent / total pageviews

App session opt-in rate

The App Session Opt-in Rate measures the percentage of the app sessions with consent (at least one purpose) over the total volume of sessions.

Sessions are sampled. Please refer to the Events and sampling section of the documentation to learn more about the sampling method.

App session opt-in rate = app sessions with consent / total app sessions

Pageview opt-out rate

The Pageview Opt-out Rate measures the percentage of pageviews with refusal over the total volume of pageviews.

Pageview opt-out rate = pageviews with refusal / total pageviews 

Session opt-out rate

The Session Opt-out Rate by session measures the percentage of the sessions with refusal over the total volume of sessions.

App session opt-out rate = sessions with opt-out  / total session 

Pageview no-choice rate

The No Choice consent rate by pageview measures the percentage of pageviews with no choice over the total volume of pageviews.

Pageview no-choice rate = pageviews with no choice available/ total pageviews 

App session no-choice rate

The App Session No Choice Rate measures the percentage of the sessions with no choice over the total volume of sessions.

App session no-choice rate = sessions with no choice / total sessions 


 

CMP Analytics -  NOTICE Scope