Everything you need to know about CMP traffic metrics and performance indicators.
Traffic metrics
Pageviews (web & AMP)
A pageview is counted each time a web page is loaded (and therefore,) the CMP web SDK is loaded.
- Opt-in pageviews
- Opt-out pageviews
- No-choice pageviews
- Pageviews without consent = Opt-out pageviews + No-choice pageviews
Pageviews are sampled. Please refer to the Events and sampling section of the documentation to know more about the sampling method.
App sessions (CTV & native app)
A session is counted each time a user launches the application and the SDK is loaded.
- Opt-in app sessions
- Opt-out app sessions
- No-choice app sessions
- App sessions without consent = Opt-out app sessions + No-choice app sessions
App sessions are sampled. Please refer to the Events and sampling section of the documentation to learn more about the sampling method.
Traffic Performance Indicators
Pageview opt-in rate
The Pageview Opt-in Rate measures the percentage of the pageviews on your website with consent (at least one purpose by the user) over the total volume of pageviews.
Pageviews are sampled. Please refer to the Events and sampling section of the documentation to learn more about the sampling method.
Pageview opt-in rate = pageviews with consent / total pageviews
App session opt-in rate
The App Session Opt-in Rate measures the percentage of the app sessions with consent (at least one purpose) over the total volume of sessions.
Sessions are sampled. Please refer to the Events and sampling section of the documentation to learn more about the sampling method.
App session opt-in rate = app sessions with consent / total app sessions
Pageview opt-out rate
The Pageview Opt-out Rate measures the percentage of pageviews with refusal over the total volume of pageviews.
Pageview opt-out rate = pageviews with refusal / total pageviews
Session opt-out rate
The Session Opt-out Rate by session measures the percentage of the sessions with refusal over the total volume of sessions.
App session opt-out rate = sessions with opt-out / total session
Pageview no-choice rate
The No Choice rate by pageview measures the percentage of pageviews with no choice over the total volume of pageviews.
Pageview no-choice rate = pageviews with no choice available/ total pageviews
App session no-choice rate
The App Session No Choice Rate measures the percentage of the sessions with no choice over the total volume of sessions.
App session no-choice rate = sessions with no choice / total sessions
CMP Analytics - NOTICE Scope