Interactive Advertising Bureau (IAB)

📕  The IAB is an organization on an european level, that gathers players in Digital Marketing and advertising. 

The IAB created the Transparency and Consent Framework (TCF) framework with a consent solution in compliance with the GDPR and the ePrivacy guidelines that set standards to collect consent, especially for ad tech providers. The TCF creates an environement where website publishers can tell users what data are collected and how their websites and companies wish to use them.

It offers, therefore, a legal security to all legal players, and sustain buiness models and reduce compliancy costs.