What is a preference?

📕 A Preference is an opportunity to collect information about user's intentions, motivations and interests.

Each preference has several choices (values) and can be added to one or multiple purpose(s) to offer a more granular choice to the user.

Preferences should match with different marketing use cases. Some examples:

  • Topic and content choices
  • Frequency options
  • Custom customer data questions
  • Privacy policies, programs and certifications
  • Access to privacy rights information