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- Lexicon
What is a preference?
📕 A Preference is an opportunity to collect information about user's intentions, motivations and interests.
Each preference has several choices (values) and can be added to one or multiple purpose(s) to offer a more granular choice to the user.
Preferences should match with different marketing use cases. Some examples:
- Topic and content choices
- Frequency options
- Custom customer data questions
- Privacy policies, programs and certifications
- Access to privacy rights information