What is a preference?

📕 A Preference is an opportunity to collect information about user's intentions, motivations and interests.

Each preference has several choices (values) and can be added to one or multiple purpose(s) to offer a more granular choice to the user.

Preferences should match with different marketing use cases. Some examples:

• Topic and content choices
• Frequency options
• Custom customer data questions
• Privacy policies, programs and certifications
• Access to privacy rights information