- Help Center
- Lexicon
-
Compliance report
-
Consent Notices
-
Preference Management Platform
-
Privacy Request
-
IAB TCF
-
Analytics
-
Integrations
-
Lexicon
-
Legal Requirements
-
Users, Teams, and Permissions
-
Release notes
-
Privacy Center and Data Processing
-
Agnostik - Facettes
-
IAB TCF V2
-
Use cases
-
FAQ
-
Versions & Proofs
-
Video tutorials
-
SSO
What is a purpose?
📕 A Purpose is WHY a company/organization processes a personal data.
Personal data a company/organization may process depends on the legal reason for processing a personal and the intended use.
When a company obtains its clients’ personal data, it should explain in clear and plain language
- why it needs the data,
- how it will be using it,
- and how long it intends to keep it.
The processing should be tailored in a way that respects the key data protection principles.