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      What is a purpose?

      📕 A Purpose is WHY a company/organization processes a personal data.

      Personal data a company/organization may process depends on the legal reason for processing a personal and the intended use.

      When a company obtains its clients’ personal data, it should explain in clear and plain language

      • why it needs the data,
      • how it will be using it,
      • and how long it intends to keep it.

      The processing should be tailored in a way that respects the key data protection principles.