What is a purpose?

📕 A Purpose is WHY a company/organization processes a personal data.

Personal data a company/organization may process depends on the legal reason for processing a personal and the intended use.

When a company obtains its clients’ personal data, it should explain in clear and plain language;

• Why it needs the data
• How it will be using it
• How long it intends to keep it

The processing should be tailored in a way that respects the key data protection principles.