What is IAB GPP Framework

The GPP feature is currently in beta as it is undergoing updates to align with necessary pending changes in the IAB GPP library. Clients who wish to test this feature during the beta phase can reach out to our support team. Please note that as a beta feature, it may still be subject to adjustments and enhancements based on ongoing IAB updates and client feedback.

For more details or assistance in enabling the GPP feature, feel free to reach out to our support team.

IAB’s Global Privacy Platform (GPP) is a comprehensive framework designed to address the complex challenges surrounding data privacy and protection on a global scale. It serves as a unified approach to managing privacy-related issues in an increasingly interconnected digital world.

The GPP currently supports the following privacy strings:

the IAB Europe TCF,
the IAB Canada TCF, (Currently not supported in the Didomi CMP)
the MSPA’s US National string,
US states-specific privacy strings for California, Virginia, Utah, Colorado, and Connecticut

iab-gpp

- Enable GPP Integration in Didomi Console

- Configure GPP fields based on consent (in notice and vendor list)

- GPP and the IAB Multi-State Privacy Agreement (MSPA)