Difference between consent rate and addressability rate

Consent rate

The consent given metric is the sum of positive and negative consents. This metric is used to calculate the consent rate.

Positive consent rate provides the percentage of users who have given a positive consent over all the users that have replied to the consent notice.

Consent rate = Positive consent / Consent given 

 

Addressability rate

The consents asked metric is the sum of bounces, negative consents and positive consents. It is used to calculate the addressability rate. 

The addressability rate provides the percentage of users who have given a positive consent over all the consents asked.

Addressability Rate = Positive consent / Consent asked