Differences between Consent rate and Opt-in rate

Consent rate

The total choices metric is the sum of user choices (opt-in and opt-out). This metric is used to calculate the consent rate.

The consent rate provides the percentage of users who have given a consent (opt-in) over all the users that have replied to the consent notice.

Consent rate = opt-ins / Total Choices 

 

Opt-in rate

The consents asked metric is the sum of no choice, opt-outs, and opt-ins. It is used to calculate the addressability rate. 

The opt-in rate provides the percentage of users who have given a consent (opt-in) over all the consents asked.

Opt-in Rate = opt-ins / Consent Asked

 

Difference between Consents asked and Total Choices

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