CMP analytics FAQ
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      Differences between Consent rate and Opt-in rate

      Consent rate

      The total choices metric is the sum of user choices (opt-in and opt-out). This metric is used to calculate the consent rate.

      The consent rate provides the percentage of users who have given a consent (opt-in) over all the users that have replied to the consent notice.

      Consent rate = opt-ins / Total Choices 

      Opt-in rate

      The consents asked metric is the sum of no choice, opt-outs, and opt-ins. It is used to calculate the addressability rate. 

      The opt-in rate provides the percentage of users who have given a consent (opt-in) over all the consents asked.

      Opt-in Rate = opt-ins / Consent Asked

       

      Difference between Consents asked and Total Choices

      Capture d’écran 2022-10-19 à 10.46.45