---
title: Set up Google Limited Ads on your website
description: Google Limited Ads will give publishers the ability to serve ads in a limited way in the absence of consent for the use of cookies or other local identifiers.
---

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# Set up Google Limited Ads on your website

## Google Limited Ads will give publishers the ability to serve ads in a limited way in the absence of consent for the use of cookies or other local identifiers.

Since Google joined the IAB TCF v2 in August, consent on purpose 1 and legitimate interest on purposes 2,7,9,10 are required to display ads.

With [Google Limited Ads](https://support.google.com/admanager/answer/9882911?hl=en), you will be allowed to display ads when:

- consent is not given for purpose 1
- legitimate interest is available for purposes 2, 7, 9, 10

![](https://support.didomi.io/hs-fs/hubfs/Capture%20d%E2%80%99e%CC%81cran%202021-03-01%20a%CC%80%2016-05-01-png.png?width=360&name=Capture%20d%E2%80%99e%CC%81cran%202021-03-01%20a%CC%80%2016-05-01-png.png)

### Set up Didomi when using Limited Ads

a) First you have to select Google Advertising Products as an IAB vendor in your notice configuration:

1. Browse to your notice configuration in the console.
2. Go to "1.Regulations" - "Regulations" and click on **Edit Vendors & Purposes.**
3. Select our Google Advertising Products vendor.

 

![Didomi Compliance Console et 8 pages de plus - Personnel – Microsoft\_ Edge 2021-07-02 at 10.35.34 AM](https://p59.f1.n0.cdn.getcloudapp.com/items/rRujgALz/69276e4a-4eab-4dd3-b44f-39a979ed2ac5.jpeg?v=66db6334d11168b070a21db97b3adcb9)

4\. Save & Publish the notice.

 

b) Then, to avoid [doubleclik.net](http://doubleclik.net/) cookie values to be passed without getting consent, the URL used to load the gpt.js library will have to be modified on your side as such:  
[https://pagead2.googlesyndication.com/tag/js/gpt.js](https://pagead2.googlesyndication.com/tag/js/gpt.js)  (instead of [https://securepubads.g.doubleclick.net/tag/js/gpt.js](https://securepubads.g.doubleclick.net/tag/js/gpt.js)).

c) Finally, go to the "1.Regulations" - "Consent settings" step and enable both toggles here :

![](https://support.didomi.io/hs-fs/hubfs/Capture%20d%E2%80%99%C3%A9cran%202024-06-10%20%C3%A0%2013-56-53-png.png?width=367&height=187&name=Capture%20d%E2%80%99%C3%A9cran%202024-06-10%20%C3%A0%2013-56-53-png.png)

![keep legitimate interest](https://support.didomi.io/hs-fs/hubfs/keep%20legitimate%20interest.png?width=688&height=256&name=keep%20legitimate%20interest.png)

NB : if you don't want to use legitimate interest as a legal basis for other vendors than Google Advertising Products, then use publisher restrictions to "require consent" for :

- all purposes except "Store and/or access information on a device" (=you will have to do the same procedure several times, once per purpose, for all purposes except "Store and/or access information on a device" )
- and for all IAB vendors except Google (you will have to check all the boxes manually, except Google Advertising Products, as you can see on the screenshot below)
  
   
  
  see [Set up Publisher restrictions in the Didomi Console \[NEW FLOW\]](https://support.didomi.io/set-up-publisher-restrictions-in-the-didomi-console-new-flow)

![11](https://support.didomi.io/hs-fs/hubfs/11.png?width=688&height=621&name=11.png)

![12](https://support.didomi.io/hs-fs/hubfs/12.png?width=688&height=688&name=12.png)

⚠️ We recommend you to check with your legal team if they give you permission to do all the above, ie to use legitimate interest for Google and/or all vendors, and to keep legitimate interest enabled even when users disagree. 

- [Consent notice creation](https://support.didomi.io/consent-notice-creation#main-content)

    - [Basics](https://support.didomi.io/consent-notice-creation#basics)
    - [Consent notice per device](https://support.didomi.io/consent-notice-creation#consent-notice-per-device)
    - [Manage Vendors and Purposes](https://support.didomi.io/consent-notice-creation#manage-vendors-and-purposes)
    - [Customization](https://support.didomi.io/consent-notice-creation#customization)
    - [Multi-regulations](https://support.didomi.io/consent-notice-creation#multi-regulations)
    - [Frameworks](https://support.didomi.io/consent-notice-creation#frameworks)
    - [Integrations](https://support.didomi.io/consent-notice-creation#integrations)
    - [Console migration](https://support.didomi.io/consent-notice-creation#console-migration)
    - [IAB GPP Framework](https://support.didomi.io/consent-notice-creation#iab-gpp-framework)
    - [Accessibility](https://support.didomi.io/consent-notice-creation#accessibility)
- [Compliance report](https://support.didomi.io/compliance-report#main-content)

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- [Consent Notices (old flow)](https://support.didomi.io/consent-notices-old-flow)
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- [Customer Portal - Tickets](https://support.didomi.io/customer-portal-tickets)
- [Organization settings](https://support.didomi.io/organization-settings)
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