IAB purposes are automatically associated with the vendors you select. Vendors may choose to use legitimate interest as a legal basis for their purposes. It is up to you to remove it if you wish.
What is legitimate interest?
Legitimate interest is a specific legal basis, different from consent. It allows the automated processing of personal data, subject to a certain number of conditions: this processing must be legitimate, necessary, and not prejudice the rights and interests of individuals.
This is a legal basis that is rarely used in France, except in special cases.
To know when legitimate interest can apply under GDPR, please consult your legal department/ DPO.
If some of your vendors' purposes are automatically based on legitimate interest (as below) and you want to change this, you can follow the steps described below.
The methods at your disposal will depend on the type of vendor involved
Please keep in mind that :
⚠️ Removing legitimate interest can impact your monetization.
1) For IAB and ATP (Google) vendors
- Create a publisher restriction to change the legal basis of a purpose
The "IAB TCF PUBLISHERS Restrictions" section is available in the Vendors & Purposes tab of your notice above the list of purposes.
- Click on Edit Vendors & Purposes
2. Click on +Add restriction.
By clicking on +Add restriction, a new window appears.
3. Find the purpose using legitimate interest as a legal basis
3. Apply restrictions to this purpose for some or all IAB partners.
FYI Here are the exhaustive possible restrictions you can set for a purpose:
4. Require consent as the legal basis instead of legitimate interest by selecting "Require consent" (Allow tracking only when consent is the legal basis chosen by vendors)
🎉 Click on SAVE. Your restriction is created!
⚠️ Do so for EACH of your purposes using legitimate interest as a legal basis.
In order to check the new legal basis of your purposes, you need to click on "PREVIEW" at the top right of your notice. Then, go to the second view of your notice "Learn More."
2) For custom vendors
1. To edit the legal basis of your custom vendors, go to Data Manager on the left side (1).
2. Go to the VENDORS section (2).
3. Edit (3) the vendor of your choice, or create a new vendor ("add vendor").
4. You have the possibility to choose the legal basis for the selected purposes:
a. "Purposes based on consent".
b. or "Purposes based on legitimate interest".
- ⚠️ If you do not want to use legitimate interest, the "purposes based on legitimate interest" menu should be empty. ⚠️
- Click on "SAVE" once you have finished filling in the fields.
Your purposes appear in the banner on the Preferences view.
3) For vendors present in our database but not IAB nor ATP: you will have to create a vendor (custom), to replace the previous one and be completely in control of the purposes (and their legal basis) you assign to it.