In the Didomi Console, a purpose is the specific reason or objective for processing end-user data, such as advertising personalization, analytics, sharing with third parties, or targeted advertising. Purposes are presented in the Preferences layer of the consent banner.
The default list of purposes in Didomi is based on the following:
- The IAB TCF GDPR framework
- The IAB GPP framework, based on the signals (or fields) available in GPP strings.
IAB Purposes
IAB TCF purposes are automatically assigned to IAB vendors and are added to your notices when you select a vendor in the notice. This mapping in the Didomi Console relies on the IAB Vendor List, where vendors declare the purposes for which they require consent.
- The IAB TCF framework includes 11 purposes, and their content cannot be edited.
- By default, IAB TCF purposes apply to European countries under GDPR, but you can modify their applicable regulations.
If you used IAB purposes in notices configured for U.S. regulations before December 13th 2024, the purposes are scoped to all regulations, and your notices remain unchanged.
For IAB TCF, 11 purposes are available for use.
|
ID |
Description |
cookies |
1. Store and/or access information on a device |
select_basic_ads |
2. Use limited data to select advertising |
create_ads_profile |
3. Create profiles for personalised advertising |
select_personalized_ads |
4. Use profiles to select personalised advertising |
create_content_profileq |
5. Create profiles to personalise content |
create_content_profile |
6. Use profiles to select personalised content |
measure_ad_performance |
7. Measure advertising performance |
measure_content_performance |
8. Measure content performance |
market_research |
9. Understand audiences through statistics or combinations of data from different sources |
improve_products |
10. Develop and improve services |
use_limited_data_to_select_content |
11. Use limited data to select content |
US Purposes
- The GPP framework includes 20 purposes (5 main purposes and 15 SPI), and their content cannot be edited.
- By default, US purposes apply to the relevant regulations, as specified in the GPP Guidelines.
- US purposes are automatically assigned to the default first-party vendor created for your organization.
For GPP framework, 20 purposes are available to use:
id |
description |
sell-info |
Sell my personal information |
share-info |
Share my personal information |
target-ads |
Use my personal information for targeted advertising |
use-info |
Use my personal information |
addl-data |
Use additional personal information for further purposes |
racial-ethnic |
Use information that reveal my racial or ethnic origin |
id-numbers |
Use information that reveal my data for social security, driver's license, state identification card, or passport number |
religion |
Use information that reveal religious beliefs |
account-creds |
Use information that reveal account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account |
health-diagnosis |
Use information that reveal mental or physical health condition or diagnosis |
geo-location |
Use information that reveal precise geolocation |
sexual-orientation |
Use information that reveal sex life or sexual orientation |
racial-religion-union |
Use information that reveal racial or ethnic origin, religious or philosophical beliefs, or union membership |
citizenship-status |
Use information that reveal citizenship or immigration status |
trans-nonbinary |
Use information that reveal my status as transgender or nonbinary |
communication-data |
Use information that reveal mail, email, and text messages unless I am the intended recipient of the communication |
national-origin |
Use information that reveal national origin |
genetic-data |
Use information that reveal my genetic data |
biometric-data |
Use information that reveal my biometric data for the purpose of uniquely identifying an individual |
crime-victim-status |
Use information that reveal my status as a victim of a crime |
If you do not want to display the IAB or US purposes in your notice, you can:
- Create categories to group them.
- Create your own vendors and add the purposes you want for them.
Custom purposes
Custom purposes are designed to offer flexibility to address your specific privacy requirements and needs.
When configuring a custom purpose, you can set:
- A name and description for up to 54 languages.
- The type of purpose: Standard or SPI.
- Applicable regulations: All or specific regulations - By default, applicable to all regulations.
- An SDK ID.
Custom purposes are not mapped to IAB purposes and are not shared with vendors on your website if you use the IAB TCF framework. For ad-related purposes, we strongly recommend using IAB standard purposes to simplify compliance.
Refer to our detailed documentation on creating custom purposes.