Metrics and performance indicators for CMP notices and traffic

In this article, you will understand the two CMP metric scopes.

🔎Didomi collects events through the SDKs deployed on your properties (websites, mobile apps, privacy Centers, etc.) and provides aggregated analytics in the Didomi Console.


📊 The Analytics section available in the left menu of the console provides a series of metrics. You can apply filters to obtain subsets of metrics across various dimensions. Consult our article on filters to learn more. 

Read this article to learn more about dashboard updates. 


CMP indicators scopes

Capture d’écran 2023-03-09 à 13.41.38

The CMP notice scope

Consent notices are not displayed to all users all the time. They are only displayed to the users/visitors that didn’t already give their consent choice or users/visitors that need to renew their consent choice. A consent choice (opt-in or opt-out) lasts between 6 to 12 months for most of the regulations and according to the consent notice settings. Therefore if a website or an app has a lot of recurring visitors the notice indicators won’t reflect the total traffic consent status, but just the status of what we could call, to simplify, the “new” visitors. 

The main notice scope KPIs are the consent rate, notice rate, and no choice rate.

--> Here are all the details regarding the CMP notice metrics and indicators


The CMP traffic scope

The traffic scope on the other hand covers all the users. It gives a more accurate view of your total traffic status regarding the consent collection. 

We use the pageviews on the web and AMP environments and app sessions on the native app, such as iOS & Android, and CTV app environments. 

The main notice scope KPIs are the traffic opt-in rate and traffic no-choice rate.

--> Here are all the details regarding the CMP traffic metrics and indicators


Same same but different

In conclusion, the two scopes provide complementary insight to properly monitor the consent status of your digital assets and to be able to evaluate the impact on the web/app analytics and marketing initiatives