CMP metrics in the analytics section

Everything you need to know about CMP analytics metrics and performance indicators.

Metrics_Analytics_section_-_Updated

🔎Didomi collects events through the SDKs deployed on your properties (websites, mobile apps, privacy Centers, etc.) and provides aggregated analytics in the Didomi Console.

 

📊 The Analytics section available in the left menu of the console provides a series of metrics. You can apply filters to obtain subsets of metrics across various dimensions. Consult our article on filters to learn more. 

Read this article to learn more about dashboard updates. 

 

CMP indicators scopes

Capture d’écran 2022-11-09 à 13.03.43

Note: Webview and external consents are not taken into account in the metrics calculations. Webview consent data are available in the App Session dashboard and External Consent data is in the Domains & Apps dashboard. Both can also be found in Custom Report.

CMP Metrics

This article presents and defines the metrics that you can find in the Analytics section regarding the CMP:

📊 METRIC NAME

📕 DESCRIPTION

✍️ FORMULA

Total Notices or notices displayed

Total notices are the number of notices displayed. This metric is not deduplicated by users. If a user sees a notice multiple times, the notice will be counted each time.

      Total notices =             

      notices displayed

Total Choices

Total choices is the number of consents given. It covers positive consent given and negative consent given.

Total choices = opt-ins + opt-outs

No Choices

A No Choice is counted each time consent has been asked but not answered. In other words, when the notice has been displayed but the user has not accepted or denied consent.

No Choices = total notices - total choices

No Choice Rate

The no choice rate is the percentage of consent notices displayed but not answered. It's the consent notices not answered divided by all the consent notices displayed.

No Choice Rate = no choices / total notices

Choice Rate

The notice choice rate is the opposite of the notice bounce rate. It's the percentage of consents (positive or negative) over the total notices.

Choice rate = total choices/total notices

Opt-ins (or Consents)

A consent or Opt-in is counted each time a user accepts at least one purpose selected.

External Consents or External Opt-ins

A consent or Opt-in is counted each time a user accepts at least one purpose selected outside of the consent notice.

-

Consent Rate

The consent rate is the number of positive consents among all the consents given. In other words, it is the total consents (opt-in) divided by the total choices. More details are here.

Consent Rate = consents / total choices

Opt-outs (or Refusals) 

A refusal or Opt-out is counted when a user denied all the purposes.

-

External Refusals or Opt-outs

An external refusal (or Opt-out) is counted when a user denied all the purposes outside of the notice.

-

Refusal Rate

The refusal rate is the number of consents denied among the total choices. It's the total of refusals (or opt-outs) divided by the total choices.

Refusal Rate = refusals/ total choices

Opt-in Rate

The Opt-in Rate is the number of consents divided by the number of total notices. It gives the percentage of users who replied positively to a notice displayed. More details are here.

Opt-in Rate = consents / total notices

Purpose Changed

The purposes changed metric is the number of users (IDs) who have changed, at least one, purpose (turn-off or turn-on).

Vendor Changed

The vendors changed metric is the number of users (devices) who have changed, at least one, vendor (turn-off or turn-on).

 -

Vendor Personalization rate

The vendor personalization rate is the percentage of consents with a modified list of vendors.

Vendor personalization rate = vendors changed / total choices

Purpose personalization rate

The vendor personalization rate is the percentage of consents with a modified list of purposes.

Purpose personalization rate = purposes changed / total choices

 Pageviews

A pageview is counted each time a web page is loaded and therefore, the CMP web SDK is loaded as well.

Pageviews are sampled. Please refer to the Events and sampling section of the documentation to know more about the sampling method.

-

App Sessions

A session is counted each time a user launches the application.

Sessions are sampled. Please refer to the Events and sampling section of the documentation to know more about the sampling method.

Pageview Opt-in Rate

The Pageview Opt-in Rate measures the percentage of the pageviews on your website with consent (at least one purpose by the user) over the total volume of pageviews.

Pageviews are sampled. Please refer to the Events and sampling section of the documentation to know more about the sampling method.

Pageview Opt-in Rate= pageviews with consent / total pageviews

App Session Opt-in Rate

The App Session Opt-in Rate measures the percentage of the app sessions with consent (at least one purpose) over the total volume of sessions.

Sessions are sampled. Please refer to the Events and sampling section of the documentation to know more about the sampling method.

App Session Opt-in Rate = app sessions with consent / total app sessions

Experiment Lift

When running an AB test (or experiment), the experiment lift measures the increase or decrease of the consent rate from the configuration changes being tested

Experiment Lift = (test group consent rate - control group consent rate) / test group consent rate

Pageview No Choice Rate

The No Choice consent rate by pageview measures the percentage of pageviews with no choice over the total volume of pageviews.

Pageview No Choice Rate = pageviews with no choice available/ total pageviews 

App Session No Choice Rate

The App Session No Choice Rate measures the percentage of the sessions with no choice over the total volume of sessions.

App Session No Choice Rate = sessions with no choice / total sessions 

Pageview Opt-out Rate

The Pageview Opt-out Rate measures the percentage of pageviews with refusal over the total volume of pageviews.

Pageview Opt-out Rate = pageviews with refusal / total pageviews 

 Session Opt-out Rate

The Session Opt-out Rate by session measures the percentage of the sessions with refusal over the total volume of sessions.

Session Opt-out Rate = sessions with opt-out  / total session 

Pageviews without consent

Pageviews where the consent is not consent. It can be a refusal or a no choice.

 

-

Sessions without consent

Sessions where the consent is not consent. It can be a refusal or a no choice.

 

-

Purposes view rate

The percentage that allows you to know the influence of your purposes compared to the total amount of notices.

Total shown purposes/Total notices

Vendors view rate

The percentage that allows you to know the influence of your vendors compared to the total amount of notices.

Total shown vendors/Total notices